Are your visitors Viewers, Readers, or Users?

Do you know the profile of your website visitors? Regular website statistics can provide a lot of information in regard to who is visiting your site. Unfortunately business owners do not have time to give these statistics a proper analysis. This is an essential part of determining exactly who is on your site and how to profit from it. Not knowing can cost you big dollars. It is absolutely critical to have a professional give a true evaluation and determine which way to shift or change the website based on the stats. With all of this taken into consideration it is apparent that hiring a professional web analytics company to gain true perspective on your visitors is a must for any serious business.

Below I have given some insight as to the three categories of web visitors. The dollar signs represent what type of revenue you can expect from each visitor type:

Type 1: The Viewer $ - The viewer type is primarily on the web to be entertained. They like Flash elements, animations, shiny colors, and overall graphic and audio driven sites as appose to text. The viewer type make the fewest online purchases.

Type 2: The Reader $$ - The reader type is more only online to read blogs, articles, forums, and magazine or book like sites. In other words they are using it for free reading material. Reader type visitors do have a higher online purchase rate than the viewer type however, it is unlikely that their purchases will cover your business costs.

Type 3: The User $$$ - The user type should be any business's target market. These users prefer mostly text based, fast loading, direct to the point sites. They want to move through a linear purchase process and find there desired information, product, or service quickly and easily. Any distracting Flash, graphics, unwanted ads, and such will drive this user from your site in an instant and they will never return.

It is possible with traditional web statistics and a professional evaluation of them to develop a primarily user type of visitor profile or audience on your website. For more information call Magnetiks @ (281)362-9855 or visit us at our main site: Magnetiks Search Engine Optimization.

Custom Web Sites -vs- Templates

In today’s world of ever growing small business the internet can provide a cost effective method for any company to gain exposure. When you put your business online it is absolutely critical for your website to correctly translate your business model in every aspect. This kind of translation requires a custom web solution including: A proper analysis of your current business methods, services and products offered, and a modern interpretation of your image. Template based web pages are unable to correctly translate desired image onto the web in most cases. Templates are also, for the most part, difficult to expand upon in the future. Companies that offer mass template website packages work based on the volume of sites they sell rather than quality.

Custom sites built by professionals can provide a fully expandable, modern, solution that is a precise fit for your ever changing company needs. A website that works shows you a return on investment (ROI) because visitors can find and use it. A true custom solution requires working with you one on one for the most accurate depiction of your company model which will represent you well. This is essential with a Search Engine Marketing plan in place. Site traffic will increase significantly and it is crucial to have a solid, professional, and true representation of how you do business.

Domain Notification Scam

Be aware of the domain notification scam.

Domain Notification Scam 21/06/2007,08:51 24.30 Kb

This scam tries to get you to think your domain name is expiring. Of course if you look closely it will have your domain name but the wrong extension. (ie the notice up above says that you need to get our website magnetiks.com up to date or it is gone.  But if you look closely under the phone number it reads www.MAGNETIKS.us –> which is not the same as .com ).

If you get things in your email that you are unsure of, always call or email your registrar where you legitimately purchased your domain name.  They are happy to answer those questions to ensure your loyalty to them.