Search Engine Spiders

The internet is being scanned, crawled, and indexed by thousands of different “spiders” all the time.  Some of these “spiders” are there to find things like new pages, updates to old pages, and check out your sites keywords.  

Now you may wonder what are these spiders? Spiders are automated scripts and algorithms that are setup to scan, sweep, and record various areas of the internet. Search engines have their own spiders that monitor and scan the web all the time, finding new properties to index into their search results

We here at Magnetiks Search Marketing are trained to boost your sites ranking by giving the spiders what they need. To learn more about this, or use our SEO services call (281) 362-9855

Effective SEO Web Design Requires Skill Not Luck

There are literally thousands of new websites launching all over the Internet each and every day. This means that when your business makes the decision to launch a new website you are facing a lot of competition. Not only the existing competition but the competition that has yet to be launched and discovered. You need to be absolutely certain that the SEO web design techniques used to create your page are going to give you the edge you need to remain competitive. The best way to do this is by hiring a firm to handle all of your SEO needs from web site to design to actual implementation.

Why is it better to hire an SEO web design firm to handle this vital role for your website?

Expertise

Quite frankly, you are trained to do your business and do it well. SEO web designers are trained to design web sites that perform well in search engine rankings. You wouldn't go to a lawyer for medical advice and the same holds true for web design. It is worth the investment to hire experts to handle your SEO web design needs because they know what they need to do and can do it much more quickly and efficiently than you could hope to do on your own.

Save Time and Money

In the world of business, time is money. It is sound business to save time and money that would be spent trying to learn proper SEO web design skills (which are constantly changing) by hiring someone else to do the work for you. More importantly, when you are spending time and money trying to learn the ropes of SEO web design there are no guarantees that your efforts will pay off in the search engine results you are hoping for.

There are few guarantees when it comes to search engine optimization. One of those few is this: it takes a lot of time, patience, and effort to learn how to properly design web pages for the purpose of SEO. If you do not have the time to spare or cannot risk a failure or two along the way, it is in the best interest of your business to hire a firm like Magnetiks to handle this task for you so that you can get back to work doing the business you know best.

Strategies for Top 10 rankings on Bing

There’s no denying that the launch of Bing.com has definitely improved Microsoft’s position in terms of search market share.

So now the big question remains - “How do I rank higher on Bing.com and drive more qualified traffic to my website?”

While the jury is still out on any definitive strategies there are some growing trends and support for the tactics detailed below:

• Backlinks: While still used in the Bing algorithm, backlinks counts for top 10 sites are lower than on Google possibly suggesting less importance.
• Anchor Text: Get your anchor text right because it appears that Bing focuses more heavily on links with relevant anchor text.
• On-page Optimization: A lot of SEO experts suggest that Bing weighs more heavily towards on-page optimization than off-page optimization. I’m not totally convinced this is true or if it is, will remain the case but if it is keywords, title tags and internal link anchor text will add significant benefits.
• Age & Authority: It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.

For more information on achieving front page rankings on the major search engines like Google, Yahoo! and Bing contact the Search Engine Optimization experts of Houston, Texas at (281) 362-9855 today!

SEO Tips to Bring Better Traffic to Your Site

There are many things you can do that will increase the amount of traffic you receive to your website. Pay Per Click advertising campaigns, article marketing, traffic exchange programs all work to bring in traffic but none of them, alone, are as effective at bringing in targeted traffic to your website as learning a few SEO tips for proper search engine optimization methods. Ranking higher in the search engine results for highly searched key words and phrases is by far the best way to bring in heavy traffic to your website day after day.

The World Wide Web has become an empire of nearly limitless opportunity. Put these great SEO tips to work for you so that you can get your fair share.

Content

If you do not have a good deal of quality content that is relevant to the key words and phrases you are targeting then you are missing out on an incredible opportunity to optimize your web site. Any old words that come to mind will not do. The content needs to be of good quality, informative, and entertaining enough that the traffic that visits will want to stick around for a moment.

Remember to think outside of the box when it comes to content. We live in a multi media world and content is not limited to words on the page. Content can be photos, video, and sound. That doesn't mean that you will not need the written word to keep the search engines happy but remember to explore all your options rather than focusing all your efforts on one.

Links

This is one of the many SEO tips that are often overlooked or neglected. You need quality links for different keywords coming into your web site. It may sound silly but these links are how search engines determine how popular your web site is to others. The more quality links coming into your website (provided that you are targeting different but related keywords), the more popular the search engines believe your web site it. This had a tendency to weigh heavily in how your web page is ranked in the search engine results.

Start a Blog

Become the star of your own blog or pay someone to blog on your behalf. Blogging is about building relationships so be sure that you are participating in the blogging community and commenting back and worth with other bloggers. You should update your blog regularly so that you are constantly adding new content (search engines love regular updates).

The most important of SEO tips is this: the rules are constantly changing for SEO dominance. It is best to put the SEO efforts of your web site into the hands of someone that is qualified to get the job done quickly and effectively. Let Magnetiks take the reigns of your SEO campaign today so that you can get back to the business you do best and have better SEO results.

Are your visitors Viewers, Readers, or Users?

Do you know the profile of your website visitors? Regular website statistics can provide a lot of information in regard to who is visiting your site. Unfortunately business owners do not have time to give these statistics a proper analysis. This is an essential part of determining exactly who is on your site and how to profit from it. Not knowing can cost you big dollars. It is absolutely critical to have a professional give a true evaluation and determine which way to shift or change the website based on the stats. With all of this taken into consideration it is apparent that hiring a professional web analytics company to gain true perspective on your visitors is a must for any serious business.

Below I have given some insight as to the three categories of web visitors. The dollar signs represent what type of revenue you can expect from each visitor type:

Type 1: The Viewer $ - The viewer type is primarily on the web to be entertained. They like Flash elements, animations, shiny colors, and overall graphic and audio driven sites as appose to text. The viewer type make the fewest online purchases.

Type 2: The Reader $$ - The reader type is more only online to read blogs, articles, forums, and magazine or book like sites. In other words they are using it for free reading material. Reader type visitors do have a higher online purchase rate than the viewer type however, it is unlikely that their purchases will cover your business costs.

Type 3: The User $$$ - The user type should be any business's target market. These users prefer mostly text based, fast loading, direct to the point sites. They want to move through a linear purchase process and find there desired information, product, or service quickly and easily. Any distracting Flash, graphics, unwanted ads, and such will drive this user from your site in an instant and they will never return.

It is possible with traditional web statistics and a professional evaluation of them to develop a primarily user type of visitor profile or audience on your website. For more information call Magnetiks @ (281)362-9855 or visit us at our main site: Magnetiks Search Engine Optimization.

Why use css for seo?

The most important reason to use css (cascading style sheets) for seo (search engine optimization) is because it is the standard to build web sites.  And the standard helps search engine spiders separate structure from layout which in turn helps you put the information that you want to be crawled relevant without a spider having to wade through a bunch of images used in the layout.  Basically it makes your site more crawlable.

It will also make your page load quicker because the stylesheet will get cached therefore allowing the rest of the pages to load quicker after the initial page.  And we all know that a faster loading page is not only good for the spiders but good for usability.

HTML (the Hypertext Markup Language) and CSS (Cascading Style Sheets) are two of the core technologies for building Web pages. HTML provides the structure of the page, CSS the (visual and aural) layout, for a variety of devices. Along with graphics and scripting, HTML and CSS are the basis of building Web pages and Web Applications.
~W3C's Definition on Web Development

The only thing you definitely need to be aware of are seo companies using css for black hat tricks which can bring a short term goal but ruin your long term goals.

For more information on website content optimization as well as Organic SEO and Internet Marketing strategies in Houston, Texas contact or call the Magnetiks Search Marketing team at (281) 362-9855 today!

SEO – Is It Worth The Work?

There has been a lot of talk about how important SEO is to building up your online business and establishing a formidable Internet presence. You're probably wondering how much of that talk is real and how much of it is just hype. When you consider that the higher your page rank is the more people are likely to click on your website you should be able to see how having your web page rank higher would serve your business interests more. There is more to SEO than that though.

Increased Exposure

Not only does a front page search engine ranking help you make more immediate sales. It also helps you gain more exposure. The long and short of this is that the more people see your name associated with the service or products you offer, the more likely it will be that you are the first name they think of when the time to buy that product or service comes around. When your name ranks high on the search engine results, more people will see and remember the name of your business.

Better Conversions

SEO not only brings more traffic to your website but it also serves to ensure that the traffic you get is targeted. What this means is that the traffic coming to you from the search engines is looking for what you have to offer. You wouldn't optimize a construction website for shoes. It would be optimized for construction. This way you are going to get traffic that is looking for construction companies and not customers that are actually shopping for shoes. The more targeted the traffic coming to your website from the search engines is, the more likely those visits will translate into sales.

Learning the right SEO techniques from the beginning can greatly impact your bottom line. If your goal is to turn a bigger profit and enjoy more conversions from your website, then it is time to call in the SEO experts at Magnetiks. Let us take your SEO efforts to new page rank highs today. Yes, it is definitely the work.

What is the Purpose of Professional SEO Services?

If you have been doing business online or are considering making the move from a brick and mortar business into the realm of the World Wide Web there is a bit of lingo you are going to have to learn in order to make it work. One of those phrases that is a must when it comes to doing business online is SEO. SEO stands for Search Engine Optimization and it is a process you will need to go through with your website in order to get the search engines to pay attention to your little site among the millions of sites occupying the web and competing for that same attention.

The goal is to have your website rank near the top of the front page of various search engines (Google, MSN, and Yahoo are obvious first choices but others are quite popular also) when they search for phrases that are relative to your business. Professional SEO services make sure that when your page is searched, it is near the top.

So, how do they do this? Different companies have worked hard to develop their secret formulas for delivering consistent results for SEO. However, there are a few things that most are willing to share with you that will help you make your website more attractive to the search engine “spiders” that frequently crawl through your web page code to see if there's anything there they like—don't worry, these spiders are good spiders. At least when they decide they like what you have to offer. Otherwise they are bad news for your page rank.

The first secret is content. You've heard that content is king. If you haven't heard this, it is. However, content is taking on a wide range of meanings lately. Content is much more than the words typed on the page. Don't get me wrong, they are extremely important. But, content also means video, audio, and even the graphics of your web page. You need all of this optimized for the key words and phrases you want to rank well in the search engines for.

The second secret is links. Believe it or not, page rank is, in many ways, a popularity contest. The more sites that are linking back to your site, the more popular the search engines believe you are. There are many ways to build important backlinks. Professional SEO services can take some of the pain out of building these important links out of your hand and do the hard part for you.

The final secret most SEO professionals are willing to share is code. There is a need to optimize your website for the search engines on all levels. It isn't all limited to the stuff that your traffic or audience sees. A lot of the optimization efforts will involved those things that aren't seen by the general public. This is one area where it is to your advantage to find professional SEO services rather than relying on your limited skills to optimize.

There are many ways in which professional SEO services are the way to go for the best possible search engine ranking and results. Magnetiks is a full service shop for all of your Search Engine Optimization needs. Be sure to see what they have to offer before you try to go it alone.

Why is Outsourcing SEO Campaign Management Recommended?

Whether you realize it or not, successful SEO campaign management takes a great deal of time, effort, attention, and knowledge. There are many ways in which you can fail to realize your potential when it comes to search engine optimization and so many trends that come and go.

It is nearly impossible to keep up with all the trends of SEO campaign management so that you are on the right track at all times—especially when you have other duties to distract you from your goals. So, what can professional SEO campaign management do for you that you can't do on your own, when it comes to search engine optimization?

Save Time

SEO is time consuming in the best of circumstances. Even if you know all the steps involved in properly optimizing a website for the search engines to find, it still takes a good deal of time and expertise to put these things into action. When you are facing a learning curve and battling the rampant amount of misinformation online when it comes to SEO you have an uphill battle on your hand that is time consuming at best.

Save Money

Not only is time money but mistakes cost money too. Save your business the cost of lost time and expensive mistakes that are often made by those who are not experienced with the latest SEO techniques. It will cost a great deal less in the long run to pay professionals to manage your SEO campaign the right way from the very beginning.

Get Results

Results, after all, are the reason you take steps to optimize your website in the first place. When you hire a professional SEO campaign management team you can get those results much faster than if you were to do the work on your own. There are many reasons for this. Among those reasons are the following: a professional SEO team knows the ins and outs of search engine optimization. They are not distracted from this task by the other demands of business. They have already done the research and know what does and does not work when it comes to SEO.

When the time comes, and that time should be any time you wish to do business online, it pays to go with the pros. See what Magnetiks can do for your business when it comes to SEO campaign management. You are sure to be thrilled with the professional staff and speedy results they can deliver.

SEO Tool You Can’t Live Without - Ranking Manager

In order to manage how the Search Engines are ranking your main keyword phrases you need a tool that will spider the search engines you are interested in and determine your rank or position on the page or pages.  In order to accomplish this task we use a tool called Ranking Manager 6.0 at http://www.websitemanagementtools.com/

Just to summarize this seo tool  it will allow you to:

1. Analyze yourself and your competition urls with different keyword sets
2. Analysis can be stored in MySql database
3. Deliver customized reports on position, ranking and engine in different formats ( html, csv, png & xml )
4. Schedule all the reports to be sent by email or saved or even ftp'ed automatically

Just so you can see what a report looks like I pasting a snippet of the position summary for AOL:

This software is very powerful becaue it give you the ability to tell if your keyword phrase has gone up or down month to month or even disappeared all together.

But what I really like the most is that once you figure out how to use Windows Scheduled Task command then you can set the reports to automatically run while you are sleeping at different intervals ( usually every 3 to 4 hours is how I set mine up ).

Of course like all things that you hope work perfectly out the box, this tool did not work the first 5 or 6 times I used their xml script modified for my settings to work.  But being the hard headed person I am I tried different variables and scripts until I finally got it to run without a hitch.

Here is the script in the user manual and here is the script I use.

The things you will need to do:

1. Make sure the in the <_Name> tag you use 1000 instead of 2000
2. When using format 'html' add a parameter for filename and use htm instead of html because it was the only way to make sure it was attached in the email.
3. Also for the format 'chart' add a parameter for filname and use jpg as the extension instead of png.

This should save you a lot of time because I had to go through trial and error to get them attached in the email.  But all in all it was well worth it.  I have successfully setup over 27 scripts that use Windows Scheduled Task command to run the ranking manager once a month for each of them at different times during the day ( 6am, 6pm, 11pm ) and email me the reports.  What a time saver.

Hope that helps someone out there.