Do You Really Need SEO Copy Writing?

The question of whether or not SEO copy writing is really necessary is a question that gets asked more often than you may realize. The long and short answer is an emphatic YES. Copy writing is about so much more than simply inserting keyword A at point B. It is a skill that takes some degree of time and patience to master, even by skilled writers.

Now that you know you need SEO copy writing services, what should you look for in that service?

Accuracy

It's important that your copy writer accurately portrays your business and what you offer. It's surprising how often writers miss the mark. Make sure your writer understands what your goals are, what your business is, and what is needed from the service he or she provides.

Entertaining

No one wants to read dry and humorless details. Informative is great; fluff is bad. A good copy writer will make efforts to entertain as well as inform. That is where function meets form. It is as obvious to readers when you have a decent copy writer as it is when you do not. This has far less to do with technical skills and punctuation and much more to do with actual readability.

Informative

People have less time today than ever before. They want the highlights, facts, figures, details, and bottom line. They want it quickly and they want to be able to read it on the go. You need a copy writer that can fill this need without extraneous fluff.

Openly Invites Readers to Buy

SEO copy writing is a two sided proposition. When you are building a website, blog, or articles for marketing you need a copy writer who can not only optimize for the search engines and the readers but also who can entice readers to buy. That is, after all, the reason for your presence online, is it not?

Unique

You will find thousands of pages online that say the same thing. A good SEO copy writer offers a different take, perspective, voice, or all three. No business online wants to be like all the rest of them. Why on earth would you choose copy writing that is going to make you sound like the rest of them?

When you are looking for excellences in SEO copy writing think of your vowels. A=accuracy, E=entertainment, I=informative, O=Open invitation to buy, U=unique. Magnetiks makes the search for excellence in SEO copy writing much easier by providing a one stop package deal. See what they can do for your web business needs today.

5 quick tips for optimizing PPC ads

In today’s economy businesses with tight budgets have to find ways to stretch their advertising dollars. One method of doing this is to refine paid advertising ads to keep them fresh and unique.

One step that a lot of advertisers forget is surveying their competition's ads that are currently running for the keywords they wish to target. You want to know what they’re doing not so you can copy their ads but so you can do something different and one up them by fashioning your ads to stand out.
 
Here are some proven tricks to help your ads stand out from the competition:

1. Add a touch of seasoning to your ads
Many marketers run the same ads year round despite the holidays and changing seasons. You can bring in big returns by taking the time to update your ads to be effective during the holidays or a particular season. Ads that reflect the current holiday theme catch the attention of and better connect with consumers because it speaks to them directly.

2. Include mention of a special deal
Special deals, special rates or special prices are popular with shoppers, especially on items they were going to buy anyway. Mentioning a limited time offer or a special online price will increase the likelihood that a shopper will select your ad above your competitors. Offer free shipping? Then include it in your ads.

3. Break the mold in your ad copy
Questions can help pull shoppers into your ad and grab their attention. Ask a question that addresses a need. You may also want to try another copywriting technique that grabs readers' attention like creating ad copy that is a bit offbeat or bizarre enough to compel the readers to click on the ad to learn more; just be careful, this technique can be easily overdone.

4. Customize the ad with geo-terms whenever possible
Include specific geographical locations in your ads, like names of cities, towns, and neighborhoods. This lets consumers know that you serve their local region.

5. Run multiple ads
It is always surprising to learn how many advertisers create one ad and run it. They don’t realize that the better way is to create multiple ads and let the consumer tell you which is the most effective ad based on performance. Let the data be your guide. You might be surprised which ads converts better.

Try a few of these approaches to give your ads a fresh look they may just increase your profits. For more information on Adwords campaign optimization or to have your Adwords pay per click campaign professional managed. Call Magnetiks Search Marketing, a search engine marketing firm in Houston, Texas for quality Adwords campaign management services at (281) 362-9855 today

How to Decide on Directory for Submission

Thousands of directories are available for submitting your website to but which ones are the best for you? Directory submission can be a cost effective way to build one way links from thematic categories on high quality websites and obtain links from relevant content but you have to keep a few things in mind when looking for directories to submit to.
There are hundreds of directories, and you will have to spend a lot of time when submitting but you will always get the best value for your time and money if you think quality as opposed to quantity. Now you might be wondering what makes a directory a quality directory and how do you decide?

The following are few points which can assist you in determining whether or not a directory can be considered a quality directory.

1. Page rank. While the value of page rank as a factor in website rankings has significantly diminished; a directory with good Page rank of its homepage and some inner pages can be used as an initial indicator.

2. Directory Structure. Directories with structured categories containing a moderate selection of business verticals and geographical regions will create more thematic and relevant links.

3. Domain age. Search engine do give more relevancy to older directories and consider those directories that have trusted. Links from these directories will most likely help your website rankings.

4. Number of pages indexed. If the directory itself cannot be indexed by the search engines for whatever reason, then how is a link from them valuable to you?

5. Traffic. Although they can provide you with a little traffic, Directory submission is primarily used to enhance search engine rankings by providing quality one-way or reciprocal links to your website.

6. Link Longevity. How long will your listing be active? Are they offering a permanent link, an annual or a link for few months?

7. SEO friendly? Any directory you submit to should be SEO friendly, providing a static link; not a dynamic one.  It should also provide a direct link to the landing page you choose using anchor text.

8. Paid Directory. If it is a paid directory then cost must be considered whether it is annual or lifetime.
9. Niche Directories. Niche directories are very good because they provide relevant thematic links. For Example, if your website is related to the home remodeling industry then you would submit to home remodeling niche directories.

Let Magnetiks Search Marketing handle your directory submission as part of an overall SEO Marketing plan that will help grow your business. Call (281) 362-9855 today!

Creating online sales people that DO NOT steal your clients

Have you ever heard of nightmare stories of people hiring just the greatest salesperson only to see that person takes their clients and business with them a couple of years later. I have. 

This got me to thinking about creating sales people (online) that would play the role of a salesperson. I will begin the tale of what that looks like and what are the variable to an online salesperson/website. 

Nothing happens in business without sales and the thought of being able to create a salesperson that never sleeps is just so intriguing. 

Come along with me and each week we will detail out the relationship between the web and sales.  

Benefits of Sitemaps

Many SEO tips are out there that can help you optimize your website but one of the most underestimated of these tips is sitemap generation. A Sitemap, as the name implies, is just a map of your site showing its structure broken down into sections and the links between them. Sitemaps are a way of making the navigation of your site easier for both the search engines and the users. While robots.txt are used to tell the search engines which part or parts of your website to be excluded from indexing, your sitemap is used to tell the search engines where you'd like them to go.

Sitemaps have always been a part of best Web design practices but now that the search engines have adopted them, sitemaps are now even more important. It is important to note that Yahoo! and Bing still support the standard html format sitemaps, however, Google now uses special Extendible Markup Language, or XML sitemaps that is different from the html sitemap for human users. With that being said, for SEO purposes you can’t just only use the conventional sitemap if you want your site to be successful.

Being said, I want to clarify that having two sitemaps is not regarded as duplicate content. In Google Webmaster tools help it explicitly states that you will never be penalized by Google for using sitemaps.

Why Use a Sitemap

Not only do sitemaps provide easier navigation and better search engine visibility, but they also immediately inform search engines about any changes on your website. Now we all know the search engines won’t immediately swoop right in to index the changes but we do know that the changes will be indexed much faster than if you did not have a sitemap.

If your site is new, or if you have a significant number of new (or recently updated pages), then using a sitemap can be vital to your success. Although you can still go without a sitemap, it is likely that soon sitemaps will become the standard way of submitting a site to search engines. Though it is certain that spiders will continue to index the Web and sitemaps will not make the standard crawling procedures obsolete, it is logical to say that the importance of sitemaps will continue to increase.

Keep in mind that using sitemaps may not produce huge advantages right away but as the search engines improve their sitemap indexing algorithms, it is expected that more and more sites will be indexed fast through the use of sitemaps.

Magnetiks Search Marketing, The SEO experts in Houston, Texas, specializes in Website optimization from small and medium sized businesses. We utilize SEO best practices including sitemap generation and submission. For more information on turning your business website into your best online sales person call 281-362-9855 today!

Flash SEO Can Mean Big Business for Your Business

Flash SEO, or Search Engine Optimization is a requirement if you want a website that is attractive or visually pleasing to visitors and yet designed to attract the necessary attention of search engines. It doesn't matter how well designed your website is if you aren't getting the necessary traffic to convert into sales.

Gone are the days of “If you build it; they will come.” Doing business via the Internet places you among some steep competition and the average surfer has little time or patience for sifting through various pages of search engine results. You need the page rank to get their attention and page design to keep it.

Flash SEO is a combination of skills that allows you to have your cake and eat it to. Flash websites are visually appealing on a level that will get the attention of even casual surfers but properly optimized to grab the attention—and subsequent page ranking of the search engines.

There are generally 3 different types of searchers that will find you online.

1. Those who are searching specifically for your business. This means they have heard of you, know who you are, and know what you have to offer. These searchers often turn into sales and profit for your business—provided they can find you on the first one or two pages of the search engine listings.

2. Those who are looking for a product or service that your business offers. If these customers find you they may be enticed to buy from you over other options available online if you present a web page that appeals to them visually, earns their trust, and lets them know what you have to offer them. Again, the success of this hinges upon the ability of potential customers to find you online. The added twist here is that they do not already have your trust or anything to remember you by. You must become either trustworthy or memorable to them in order to earn their business.

3. Those who find you completely by accident. These are the least likely to convert to sales, however, if you have a nicely done Flash website that lets them know what you have to offer, your name or website may be the first they think of when the time comes to to buy the product or service you are offering.

The point of all your SEO efforts, of course, lies in the hopes of creating either immediate or future sales. See what a difference Magnetiks can make for your website design and Flash SEO efforts.

Importance Of Keyword Research For Search Engine Optimization (SEO)

Importance Of Keyword Research For Search Engine Optimization (SEO)

The basic fundamental of Search Engine Optimization (SEO) in Houston and The Woodlands, Texas is keywords. Without it, optimization cannot be conceptualized at all. Keywords as most of us know are the words that we enter in the search box and on basis of that search pages are presented. And then begins the entire game of optimization and rankings. Ranking is important. After all it is the visibility that drives online traffic. And greater traffic means greater possibilities of business. So, we can summarize, keywords are base of every online promotion, rankings and visibility game.

But finding keywords is certainly not an easy task. The SEO or search engine optimizers spend days on researching the right keywords, which help bring quality traffic to your website. The keywords are simple and based on customers’ psych and their approach to your services. For local media optimization, keywords again become very important. Going through the alien language and trying to master it – efforts that only professionals can make.  Finding keywords is not the end of the job. Placing at the right places of a page, avoiding excessive stuffing and keeping the natural look of content are some of the complicated jobs involved in keyword research.

Magnetiks Search Marketing is the right place for all kinds of SEO solutions in Houston and The Woodlands, Texas. Here you get precise keywords that really help your business grow. Gain maximum exposure through Magnetiks Search Marketing keyword solutions. Complete our free site analysis or give us a call today at 281-362-9855