Simple SEO Tips for Twitter

We have compiled these Twitter SEO tips that will help you to drive more traffic to your website and increase your website’s search engine visibility.

1. Username: one of the most important aspects of Twitter is branding your username. Choose the user name wisely and avoid using numbers and “_” to avoid looking non-web savvy. Also, since people search using keywords, inserting them into your user name is always a good idea.

2. Biography: If you will be using this Twitter account for business, avoid putting too much personal information on your bio page. While your potential customers will want to know a little about your reputation they will be more interested in what do you do than who you are. Make every word count.

3. Website Address: Do not forget to fill in your company’s website URL. People might want to visit your website based on what you tweet about your products and services.

4. Keyword Tweets: Providing well thought out keyword rich tweets is highly recommended. Google and Bing display tweets in their search results and publishing keyword rich tweets will not only boost your rankings but you might even receive some traffic via twitter.

5. Tweet, tweet and re-tweet: Re-tweeting another person’s tweets helps you to create a new relationship. However there is no guarantee that the people whose tweets you re-tweeted will return the favor.

6. Follow others and get others to follow you: Having a targeted group who follow you and a group that you follow helps you to keep in touch with the needs of your target market and up to date on the latest trends in your industry. It will also help you to cultivate a better public image for your company.

For more information on Twitter and Social Media Marketing in Houston, Texas contact Magnetiks Search Marketing or call (281) 362-9855 today!

3 Quick Web Design Development steps to creating a really great site

Step #1: Have a Compelling Service or Product to Sell
Even though you can start up a website for less money than you could several years ago it is a good idea to spend some time considering the service or product you plan to sell online. If you’re trying to sell or market junk then you’re going to have a much harder time being successful.

Step #2: Start Blogging
Blogs are currently one of the best and easiest ways to build links, engage in conversation. It also is a great way to build your company’s public reputation as an authority in your industry.

Step #3: Market the Smart Way
Smart marketing involves ethical SEO, it takes time but the ends justify the means. You definitely want to make sure your website is easy to crawl but you don’t want to leave out the other aspect of marketing which is having something interesting to say.

For more information on how we can assist you with your Web Design & Development projects in Houston, Texas contact or call Magnetiks Search Marketing at (281) 362-9855 today and we’ll be more than happy to discuss any aspect of our Internet Marketing Strategy with you.

Presentation–Your virtual salesman should reflect your image

Many people do not think how much their website affects if people will do business with them. These are the same people that want their sales people to wear a suite and tie when meeting with prospects.

Your website needs to reflect the image of your company. The design of the site needs to be able to attract the kind of clients you desire for your business.

If you want a flip flops and tank top clients then build a site that looks like the beach. Most companies have a desired target market so identify what they are looking for and put a suite on your website design so your virtual salesman reflects your business.

If you care about what you look like when you present to your prospects then put some time and thought into your website design.

Whether you believe it or not, People are deciding on doing business with you determined by your website presentation. Spend the money to make sure it reflects your image. Your online sales will reflect it.

This is part of a series of articles on creating an online sales person for your business. 

Internet Marketing Strategy: Optimize all your online content

When you break down the components of Internet marketing, it all mainly boils down to variations of coding a website in order to meet the requirements of the search engines and the company’s marketing goals.

There are many ways to increase your businesses online presence, however, one of the most trusted ways to leverage the most value from your internet marketing efforts is to make sure you properly optimize your online marketing strategy.

From press releases to blogging to articles and whitepapers, anything that appears online about your company should be optimized, since you never know how someone will first become aware of your products or services.

Videos uploaded to YouTube or Google video can be optimized, the same goes for Podcasts and RSS feeds.

Are you getting the picture?

Since the search engine spiders are always scouring the web for the most relevant content, if your branding content is properly optimized, you have a better chance of not only ranking well for  your industry keywords but you also have a chance of maintaining those rankings for longer periods of time.

Anything that appears online or exists in digital format on the web can be optimized. It only takes a little bit of extra effort, but the payoff is well worth it.

For information on internet marketing strategy and online content optimization to leverage the major search engines like Google, Yahoo! and Bing as well as increase your online presence in Houston, Texas call (281) 362-9855 or contact the Houston SEO team at Magnetiks Search Marketing today!

Google Instant … Yes or No?

Here is what they say are the pros of Google Instant …

1. Faster Searches: Google Instant can save 2-5 seconds per search, by predicting your search and showing results before you finish typing.
2. Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search.
3. Instant Results: Results appear right before your eyes.

The problem is that most people usually know what they are looking for and want to type in the whole phrase before searching therefore not effecting long term phrases which is what we focus on to get client results.

For the surfer who cares to let the wave take him or her wherever then this solution is perfect, but to the person who is looking for the deeper answer this will not do.  Therefore my answer is yes and no depending on the answer you are looking for?

For information on search engine marketing in Houston, Texas call (281) 362-9855 or contact us at Magnetik Search Marketing today!

SEO Tool - xenu

One of the tools that I use to quickly find broken links on a web site as well as tell me the titles of the pages. http://home.snafu.de/tilman/xenulink.html

The first thing you do is enter the url of the web site you would like to check. When I first check a site I do not check for external links, I run the report for inner linking. Let me give you an example: I was working on dugoutsports.com. XENU got stuck on url by producing more and more urls like this:

http://dugoutsports.magnetiksimedia.com/products_new.php?amp;action=buy_now&
products_id=21&page=1&products_id=96&action=buy_now&products_id=83

It kept adding the & over and over. So fixed it first. Then I noticed that my .htaccess was working for the linking page. So I fixed it next so the urls went from looking like this:

http://dugoutsports.magnetiksimedia.com/links.php?lPath=1&page=1&page=1&sort=2a

to this: http://www.dugoutsports.com/softball-leagues-l-1.html

Last but not least I noticed that pages the products new page with pagination was causing the spider a lot of issues so I came up with 2 solutions.

• Use the robot.txt file to tell the spiders not to index those pages.
• Change the setting to show only one page with no pagination.

I chose the later. After I ran the next report there were no broken links. Then I decided to check the external links by clicking the checkbox option. It found one broken external link to a pdf. So I uploaded the pdf to the server and referenced it locally.

I hope this too will help someone with their internal and external broken links.

Local Search Marketing is here and growing

Because of its vastness, the internet can sometimes seem overwhelming to a business that only serves a local market. A lot of local business owners do not understand that there is a lot for them to gain from Local Search Engine Marketing.  There is no disputing the fact that many people find the products or services they're looking for online. It’s the fact that they’re still not comfortable with many of those consumers making purchases online.

Once one of these consumers makes a purchasing decision they look for a local brick and mortar business nearby and if your company is not listed in those Local Search results you’re in fact losing business. Local Search is not only here, it’s growing substantially every year!

Our Sales and Local Search Engine Marketing expertise can help you effectively target your online marketing niche and the consumers that are looking for the products and services you provide so you won’t be wasting your marketing budget advertising to people outside of your sales arena.

Online consumers in your area are looking for what provide right now!

Don’t lose out on their business! Call (281) 362-9855 and speak with the Houston SEO specialists at Magnetiks Search Marketing today!

Networking Your Web Site with Other Sites

In order to grow one must meet people.  These people become their network of business associates that they recommend to others and others recommend to you.  

The same concept applies with web sites.  As your web site grows so should network of other sites that you would recommend that would recommend you also.   There is one big difference: you want web sites that are similar in topic to your site and that are considered authorities on your topic.  This way you do not confuse the search engines by having plumbing sites link to your site and your site has nothing to do with plumbing. 

Also make sure the text link that links to your site is not the exact same everytime or it does not look natural.  ( ie Each person that you meet would not say the exact same thing about you, therefore it would not look right if every web site that links to you did. )

As search engines advance, you must starting thinking that they are not just dumb spiders that crawl the web.  But information gatherers that formulate ideals about you from others.  As soon as you think that spiders are more like people gathering information about you the sooner you give the search engines the right ideal of who and what your web site is all about.