Internet Marketing Strategy: Optimize all your online content

When you break down the components of Internet marketing, it all mainly boils down to variations of coding a website in order to meet the requirements of the search engines and the company’s marketing goals.

There are many ways to increase your businesses online presence, however, one of the most trusted ways to leverage the most value from your internet marketing efforts is to make sure you properly optimize your online marketing strategy.

From press releases to blogging to articles and whitepapers, anything that appears online about your company should be optimized, since you never know how someone will first become aware of your products or services.

Videos uploaded to YouTube or Google video can be optimized, the same goes for Podcasts and RSS feeds.

Are you getting the picture?

Since the search engine spiders are always scouring the web for the most relevant content, if your branding content is properly optimized, you have a better chance of not only ranking well for  your industry keywords but you also have a chance of maintaining those rankings for longer periods of time.

Anything that appears online or exists in digital format on the web can be optimized. It only takes a little bit of extra effort, but the payoff is well worth it.

For information on internet marketing strategy and online content optimization to leverage the major search engines like Google, Yahoo! and Bing as well as increase your online presence in Houston, Texas call (281) 362-9855 or contact the Houston SEO team at Magnetiks Search Marketing today!

Good website copy equals conversions

One of the hardest points to get across to a prospective client when you begin discussing Search Engine Optimization, or Organic SEO is the importance of good website copy. Most online business owners are only aware of the basics, they know they need to get ranked in Google, they know to do this they need to build an online presence, and finally, they know that they need traffic coming to their website.

But website copy? A lot of potential clients simply state that they have already uploaded their content to their website complete with brochure information and possibly technical data and that should work or is working just fine.

Well, statements like that are far from the truth. On the internet, words sell, images don’t and the optimization of website content is a vital online marketing skill that not everyone possesses. The goal is to get the user to take action!

Do’s:

• Use keyword phrases in the anchor text of your links.
• Create an intriguing, eye catching page title. Remember words sell.
• Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.
• Create supplemental content such as FAQ pages and related articles, etc.
• Use the primary keyword phrase for that page in the first line of the description meta tag.
• Keep an eye on your competition and how well they are ranking for the same keyword phrases.
• Focus on the pages on your website that have the best conversion rates.
• Think like a reporter, asking the five W questions (who, what, when, where, why).
• Consumers look for local vendors, even when shopping online so display your location.
• Optimize all graphics for the web and use image alt tags.

Don’ts:

• Insert keywords into copyrighted material.
• Forget what your audience is searching for.
• Leave the title of your page as "Untitled", “Home”, “Welcome”…you get the idea.
• Use too many graphics.
• Wait to implement website content changes for seasonal sales. You will need up to 6-months when optimizing for seasonal content in order to give the search engines time to adjust to your alterations.

For more information on website content optimization as well as Organic SEO and Internet Marketing strategies in Houston, Texas contact or call the Magnetiks Search Marketing team at (281) 362-9855 today!