Strategies for Top 10 rankings on Bing

There’s no denying that the launch of Bing.com has definitely improved Microsoft’s position in terms of search market share.

So now the big question remains - “How do I rank higher on Bing.com and drive more qualified traffic to my website?”

While the jury is still out on any definitive strategies there are some growing trends and support for the tactics detailed below:

• Backlinks: While still used in the Bing algorithm, backlinks counts for top 10 sites are lower than on Google possibly suggesting less importance.
• Anchor Text: Get your anchor text right because it appears that Bing focuses more heavily on links with relevant anchor text.
• On-page Optimization: A lot of SEO experts suggest that Bing weighs more heavily towards on-page optimization than off-page optimization. I’m not totally convinced this is true or if it is, will remain the case but if it is keywords, title tags and internal link anchor text will add significant benefits.
• Age & Authority: It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.

For more information on achieving front page rankings on the major search engines like Google, Yahoo! and Bing contact the Search Engine Optimization experts of Houston, Texas at (281) 362-9855 today!