Keyword Effectiveness Index (KEI)

One of the keys to achieving high placement in the organic search engine results is the Keyword Effectiveness Index (KEI) of the keywords you are trying to rank for. Calculating KEI values provides a system for evaluating the effectiveness of keyword phrases. Keywords and keyword phrases with a high KEI increase the probability of obtaining high rankings.
 
What does all of this mean?
 
Keyword phrases with KEI values above 400 are worth their weight in gold. Phrases with a KEI of 4 isn’t bad but we recommend that sufficient KEI research be done to achieve a list of long- keyword phrases with a KEI value above of 20 or greater..
 
The larger task is one of implementation.
 
After completing KEI research and arming yourself with quality keyword phrases the question with existing sites is how many pages will be edited? At a minimum I recommend the home page and all pages that link from it. If all of the 11 tags and attributes to which Google pays the most attention to need to be edited then this could easily average an hour if not two hours per page. At what point does that become too expensive?
 
Implementing best practice Search Engine Optimization or SEO on a new page or as the website is developed only requires only 20-30 minutes per page. Obviously, it's more cost effective to implement KEI research during the initial site build rather than having to retrofit later, especially if the tags and attributes weren't included with the initial page build.

Magnetiks Search Marketing effectively implements KEI research into the Internet Marketing Strategy of our clients, for more information, contact the SEO experts of Houston, Texas at (281) 362-9855 today!