5 quick tips for optimizing PPC ads

December 21, 2009 on 10:43 am | In Search Engine Marketing |
by SEO Houston

In today’s economy businesses with tight budgets have to find ways to stretch their advertising dollars. One method of doing this is to refine paid advertising ads to keep them fresh and unique.

One step that a lot of advertisers forget is surveying their competition's ads that are currently running for the keywords they wish to target. You want to know what they’re doing not so you can copy their ads but so you can do something different and one up them by fashioning your ads to stand out.
 
Here are some proven tricks to help your ads stand out from the competition:

1. Add a touch of seasoning to your ads
Many marketers run the same ads year round despite the holidays and changing seasons. You can bring in big returns by taking the time to update your ads to be effective during the holidays or a particular season. Ads that reflect the current holiday theme catch the attention of and better connect with consumers because it speaks to them directly.

2. Include mention of a special deal
Special deals, special rates or special prices are popular with shoppers, especially on items they were going to buy anyway. Mentioning a limited time offer or a special online price will increase the likelihood that a shopper will select your ad above your competitors. Offer free shipping? Then include it in your ads.

3. Break the mold in your ad copy
Questions can help pull shoppers into your ad and grab their attention. Ask a question that addresses a need. You may also want to try another copywriting technique that grabs readers' attention like creating ad copy that is a bit offbeat or bizarre enough to compel the readers to click on the ad to learn more; just be careful, this technique can be easily overdone.

4. Customize the ad with geo-terms whenever possible
Include specific geographical locations in your ads, like names of cities, towns, and neighborhoods. This lets consumers know that you serve their local region.

5. Run multiple ads
It is always surprising to learn how many advertisers create one ad and run it. They don’t realize that the better way is to create multiple ads and let the consumer tell you which is the most effective ad based on performance. Let the data be your guide. You might be surprised which ads converts better.

Try a few of these approaches to give your ads a fresh look they may just increase your profits. For more information on Adwords campaign optimization or to have your Adwords pay per click campaign professional managed. Call Magnetiks Search Marketing, a search engine marketing firm in Houston, Texas for quality Adwords campaign management services at (281) 362-9855 today