How to Decide on Directory for Submission

December 3, 2009 on 5:00 pm | In Search Engine Optimization, Search Engine Marketing |
by SEO Houston

Thousands of directories are available for submitting your website to but which ones are the best for you? Directory submission can be a cost effective way to build one way links from thematic categories on high quality websites and obtain links from relevant content but you have to keep a few things in mind when looking for directories to submit to.
There are hundreds of directories, and you will have to spend a lot of time when submitting but you will always get the best value for your time and money if you think quality as opposed to quantity. Now you might be wondering what makes a directory a quality directory and how do you decide?

The following are few points which can assist you in determining whether or not a directory can be considered a quality directory.

1. Page rank. While the value of page rank as a factor in website rankings has significantly diminished; a directory with good Page rank of its homepage and some inner pages can be used as an initial indicator.

2. Directory Structure. Directories with structured categories containing a moderate selection of business verticals and geographical regions will create more thematic and relevant links.

3. Domain age. Search engine do give more relevancy to older directories and consider those directories that have trusted. Links from these directories will most likely help your website rankings.

4. Number of pages indexed. If the directory itself cannot be indexed by the search engines for whatever reason, then how is a link from them valuable to you?

5. Traffic. Although they can provide you with a little traffic, Directory submission is primarily used to enhance search engine rankings by providing quality one-way or reciprocal links to your website.

6. Link Longevity. How long will your listing be active? Are they offering a permanent link, an annual or a link for few months?

7. SEO friendly? Any directory you submit to should be SEO friendly, providing a static link; not a dynamic one.  It should also provide a direct link to the landing page you choose using anchor text.

8. Paid Directory. If it is a paid directory then cost must be considered whether it is annual or lifetime.
9. Niche Directories. Niche directories are very good because they provide relevant thematic links. For Example, if your website is related to the home remodeling industry then you would submit to home remodeling niche directories.

Let Magnetiks Search Marketing handle your directory submission as part of an overall SEO Marketing plan that will help grow your business. Call (281) 362-9855 today!