Are your visitors Viewers, Readers, or Users?

October 17, 2007 on 10:09 am | In Web Design, Web Site Information, Search Engine Optimization, Search Engine Marketing |
by Joseph Scott

Do you know the profile of your website visitors? Regular website statistics can provide a lot of information in regard to who is visiting your site. Unfortunately business owners do not have time to give these statistics a proper analysis. This is an essential part of determining exactly who is on your site and how to profit from it. Not knowing can cost you big dollars. It is absolutely critical to have a professional give a true evaluation and determine which way to shift or change the website based on the stats. With all of this taken into consideration it is apparent that hiring a professional web analytics company to gain true perspective on your visitors is a must for any serious business.

Below I have given some insight as to the three categories of web visitors. The dollar signs represent what type of revenue you can expect from each visitor type:

Type 1: The Viewer $ - The viewer type is primarily on the web to be entertained. They like Flash elements, animations, shiny colors, and overall graphic and audio driven sites as appose to text. The viewer type make the fewest online purchases.

Type 2: The Reader $$ - The reader type is more only online to read blogs, articles, forums, and magazine or book like sites. In other words they are using it for free reading material. Reader type visitors do have a higher online purchase rate than the viewer type however, it is unlikely that their purchases will cover your business costs.

Type 3: The User $$$ - The user type should be any business's target market. These users prefer mostly text based, fast loading, direct to the point sites. They want to move through a linear purchase process and find there desired information, product, or service quickly and easily. Any distracting Flash, graphics, unwanted ads, and such will drive this user from your site in an instant and they will never return.

It is possible with traditional web statistics and a professional evaluation of them to develop a primarily user type of visitor profile or audience on your website. For more information call Magnetiks @ (281)362-9855 or visit us at our main site: Magnetiks Search Engine Optimization.