Networking Your Web Site with Other Sites

July 23, 2007 on 8:54 am | In Search Engine Optimization |
by James Stacy Jones

In order to grow one must meet people.  These people become their network of business associates that they recommend to others and others recommend to you.  

The same concept applies with web sites.  As your web site grows so should network of other sites that you would recommend that would recommend you also.   There is one big difference: you want web sites that are similar in topic to your site and that are considered authorities on your topic.  This way you do not confuse the search engines by having plumbing sites link to your site and your site has nothing to do with plumbing. 

Also make sure the text link that links to your site is not the exact same everytime or it does not look natural.  ( ie Each person that you meet would not say the exact same thing about you, therefore it would not look right if every web site that links to you did. )

As search engines advance, you must starting thinking that they are not just dumb spiders that crawl the web.  But information gatherers that formulate ideals about you from others.  As soon as you think that spiders are more like people gathering information about you the sooner you give the search engines the right ideal of who and what your web site is all about.