Search Engine Optimization SEO Blog

From Houston, Texas: What’s the Difference between Organic SEO or Pay-Per-Click?

August 15, 2012 on 8:20 am | In Web Design, Search Engine Optimization | No Comments
by Wesley Padgett

Both Organic SEO (Organic) and Pay-Per-Click (PPC) are after the same goal:   to get more people in Houston, Texas and beyond to visit your website. Organic Search Engine Optimization (SEO) is the process of making your website more prominent in search engine results using specific targeted keywords. 

•Organic is free.

•Organic results will appear long after the work is done.

•80% percent of Houston, Texas online searchers will click on an Organic result before they click on a PPC listing.

PPC is paid advertising.   Your website may appear as “Sponsored Search Results” or “Ads Related to…” 

•The PPC sites are listed above the Organic websites.

•The results are much more immediate with PPC.  Pay today from your Houston, Texas office and see results tomorrow.  You have complete control over the specific keywords you’re using because you’re bidding on specific keyword phrases.  You can also change your results at any time.  This is when you want to change how your sponsored ad appears.  The results are immediate.

•PPC search engine listings will not be available once you stop making the payments.

To insure you make the right Search Engine Optimization choices, engage Magnetiks Search Marketing located near Houston, Texas. 

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Keywords – The Key to SEO Success in The Woodlands, Texas

August 10, 2012 on 9:17 am | In Web Design, Search Engine Optimization | No Comments
by Wesley Padgett

The keywords you choose to target can make or break an entire Search Engine Optimization (SEO ) campaign. The two most important factors in choosing your site’s keywords are the age of a website and the behavioral characteristics of your company’s target market.  Located in The Woodlands, TX area, Magnetiks Search  Marketing will work closely with you to extract the best possible SEO keyword combinations. 

Site age:  For the best search engine optimization, keep the text in your site and your keywords current – especially if your service or product follows popular trends in The Woodlands, Texas.  Can you imagine wanting to add customers to your home remodeling business and still using “Formica” as a keyword?

Customer characteristics:  Your keywords must “speak the same language" as your potential visitors. In other words, you need to know how people in The Woodlands, Texas are searching for the products, services or information that you offer.  That way you will make it easy for them to find you, and your site will rank above your competitors’ websites.

 If your business doesn’t successfully apply SEO strategies, your customers will go to your competitors’ websites instead of yours.  SEO helps search engines recognize your relevance to specific keywords that people search for online. The process includes researching keywords, creating content and building links to make sure your website is visible in the search engines.  Well executed SEO results in a significant increase in traffic and a big Return On Investment.  That’s why your business in The Woodlands, Texas should engage Magnetiks Search Marketing, an extremely competent SEO Marketing firm, to assist you. 

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Search Engine Spiders

August 1, 2011 on 12:01 pm | In Search Engine Optimization | No Comments
by James Stacy Jones

The internet is being scanned, crawled, and indexed by thousands of different “spiders” all the time.  Some of these “spiders” are there to find things like new pages, updates to old pages, and check out your sites keywords.  

Now you may wonder what are these spiders? Spiders are automated scripts and algorithms that are setup to scan, sweep, and record various areas of the internet. Search engines have their own spiders that monitor and scan the web all the time, finding new properties to index into their search results

We here at Magnetiks Search Marketing are trained to boost your sites ranking by giving the spiders what they need. To learn more about this, or use our SEO services call (281) 362-9855

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KISS - Keep it simple stupid. Always works even for SEO.

July 29, 2011 on 1:12 am | In Search Engine Marketing | No Comments
by SEO Houston

All the junk people try to cram into a page is enough to wonder if even they know what they are trying to communicate. And in today's information age having more is not so great but having what people are searching for is.  A niche that you can carve out for yourself that helps others find or get what they are looking for.  Nothing more. Nothing less.  

That is why before you even create a site you need to make sure what you have to offer is put into its most simplistic terms to insure that:

  1. You receive the right traffic
  2. The traffic that arrives is quantified
  3. You have something to offer or help

Yes there are many different ways to sell or offer information but one should take a step back and find something that is unique to them whether is be customer service, price or just that you are in the know and you want to give back.

For information on internet marketing strategy and online content optimization to leverage your KISS in Houston, Texas call (281) 362-9855 or contact us at Magnetik Search Marketing today!

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Effective SEO Web Design Requires Skill Not Luck

July 26, 2011 on 9:50 am | In Search Engine Optimization | No Comments
by James Stacy Jones

 

There are literally thousands of new websites launching all over the Internet each and every day. This means that when your business makes the decision to launch a new website you are facing a lot of competition. Not only the existing competition but the competition that has yet to be launched and discovered. You need to be absolutely certain that the SEO web design techniques used to create your page are going to give you the edge you need to remain competitive. The best way to do this is by hiring a firm to handle all of your SEO needs from web site to design to actual implementation.

Why is it better to hire an SEO web design firm to handle this vital role for your website?


Expertise

Quite frankly, you are trained to do your business and do it well. SEO web designers are trained to design web sites that perform well in search engine rankings. You wouldn't go to a lawyer for medical advice and the same holds true for web design. It is worth the investment to hire experts to handle your SEO web design needs because they know what they need to do and can do it much more quickly and efficiently than you could hope to do on your own.

Save Time and Money

In the world of business, time is money. It is sound business to save time and money that would be spent trying to learn proper SEO web design skills (which are constantly changing) by hiring someone else to do the work for you. More importantly, when you are spending time and money trying to learn the ropes of SEO web design there are no guarantees that your efforts will pay off in the search engine results you are hoping for.

There are few guarantees when it comes to search engine optimization. One of those few is this: it takes a lot of time, patience, and effort to learn how to properly design web pages for the purpose of SEO. If you do not have the time to spare or cannot risk a failure or two along the way, it is in the best interest of your business to hire a firm like Magnetiks to handle this task for you so that you can get back to work doing the business you know best.

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Domain Notification Scam

July 23, 2011 on 9:03 am | In Internet Scams, Web Site Information | No Comments
by SEO Houston

Be aware of the domain notification scam.

pdf Domain Notification Scam 21/06/2007,08:51 24.30 Kb

This scam tries to get you to think your domain name is expiring. Of course if you look closely it will have your domain name but the wrong extension. (ie the notice up above says that you need to get our website magnetiks.com up to date or it is gone.  But if you look closely under the phone number it reads www.MAGNETIKS.us –> which is not the same as .com ).

If you get things in your email that you are unsure of, always call or email your registrar where you legitimately purchased your domain name.  They are happy to answer those questions to ensure your loyalty to them.

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Strategies for Top 10 rankings on Bing

July 17, 2011 on 4:02 pm | In Search Engine Optimization | No Comments
by SEO Houston

There’s no denying that the launch of Bing.com has definitely improved Microsoft’s position in terms of search market share.

So now the big question remains - “How do I rank higher on Bing.com and drive more qualified traffic to my website?”

While the jury is still out on any definitive strategies there are some growing trends and support for the tactics detailed below:

  • Backlinks: While still used in the Bing algorithm, backlinks counts for top 10 sites are lower than on Google possibly suggesting less importance.
  • Anchor Text: Get your anchor text right because it appears that Bing focuses more heavily on links with relevant anchor text.
  • On-page Optimization: A lot of SEO experts suggest that Bing weighs more heavily towards on-page optimization than off-page optimization. I’m not totally convinced this is true or if it is, will remain the case but if it is keywords, title tags and internal link anchor text will add significant benefits.
  • Age & Authority: It appears that Bing places a higher weighting on site/domain age and authority than Google. Again a factor that is surely not sustainable given the importance of social media and blogs in terms of relevant results.

For more information on achieving front page rankings on the major search engines like Google, Yahoo! and Bing contact the Search Engine Optimization experts of Houston, Texas at (281) 362-9855 today!

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SEO Tips to Bring Better Traffic to Your Site

July 13, 2011 on 1:43 pm | In Search Engine Optimization | No Comments
by James Stacy Jones

 

There are many things you can do that will increase the amount of traffic you receive to your website. Pay Per Click advertising campaigns, article marketing, traffic exchange programs all work to bring in traffic but none of them, alone, are as effective at bringing in targeted traffic to your website as learning a few SEO tips for proper search engine optimization methods. Ranking higher in the search engine results for highly searched key words and phrases is by far the best way to bring in heavy traffic to your website day after day.

The World Wide Web has become an empire of nearly limitless opportunity. Put these great SEO tips to work for you so that you can get your fair share.

Content

If you do not have a good deal of quality content that is relevant to the key words and phrases you are targeting then you are missing out on an incredible opportunity to optimize your web site. Any old words that come to mind will not do. The content needs to be of good quality, informative, and entertaining enough that the traffic that visits will want to stick around for a moment.

Remember to think outside of the box when it comes to content. We live in a multi media world and content is not limited to words on the page. Content can be photos, video, and sound. That doesn't mean that you will not need the written word to keep the search engines happy but remember to explore all your options rather than focusing all your efforts on one.

Links

This is one of the many SEO tips that are often overlooked or neglected. You need quality links for different keywords coming into your web site. It may sound silly but these links are how search engines determine how popular your web site is to others. The more quality links coming into your website (provided that you are targeting different but related keywords), the more popular the search engines believe your web site it. This had a tendency to weigh heavily in how your web page is ranked in the search engine results.

Start a Blog

Become the star of your own blog or pay someone to blog on your behalf. Blogging is about building relationships so be sure that you are participating in the blogging community and commenting back and worth with other bloggers. You should update your blog regularly so that you are constantly adding new content (search engines love regular updates).

The most important of SEO tips is this: the rules are constantly changing for SEO dominance. It is best to put the SEO efforts of your web site into the hands of someone that is qualified to get the job done quickly and effectively. Let Magnetiks take the reigns of your SEO campaign today so that you can get back to the business you do best and have better SEO results.

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Are your visitors Viewers, Readers, or Users?

July 6, 2011 on 10:09 am | In Web Design, Web Site Information, Search Engine Optimization, Search Engine Marketing | No Comments
by James Stacy Jones

Do you know the profile of your website visitors? Regular website statistics can provide a lot of information in regard to who is visiting your site. Unfortunately business owners do not have time to give these statistics a proper analysis. This is an essential part of determining exactly who is on your site and how to profit from it. Not knowing can cost you big dollars. It is absolutely critical to have a professional give a true evaluation and determine which way to shift or change the website based on the stats. With all of this taken into consideration it is apparent that hiring a professional web analytics company to gain true perspective on your visitors is a must for any serious business.

Below I have given some insight as to the three categories of web visitors. The dollar signs represent what type of revenue you can expect from each visitor type:

Type 1: The Viewer $ - The viewer type is primarily on the web to be entertained. They like Flash elements, animations, shiny colors, and overall graphic and audio driven sites as appose to text. The viewer type make the fewest online purchases.

Type 2: The Reader $$ - The reader type is more only online to read blogs, articles, forums, and magazine or book like sites. In other words they are using it for free reading material. Reader type visitors do have a higher online purchase rate than the viewer type however, it is unlikely that their purchases will cover your business costs.

Type 3: The User $$$ - The user type should be any business's target market. These users prefer mostly text based, fast loading, direct to the point sites. They want to move through a linear purchase process and find there desired information, product, or service quickly and easily. Any distracting Flash, graphics, unwanted ads, and such will drive this user from your site in an instant and they will never return.

It is possible with traditional web statistics and a professional evaluation of them to develop a primarily user type of visitor profile or audience on your website. For more information call Magnetiks @ (281)362-9855 or visit us at our main site: Magnetiks Search Engine Optimization.

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Press Release Submission - Free or Paid — Can it be any harder?

July 2, 2011 on 6:03 pm | In Press Release, Search Engine Marketing | No Comments
by James Stacy Jones

So my task this week was do some research on submitting a press release.  I was thinking

"Cool something that should be fairly easy to decipher." 

I thought writing it was 90% of the battle but I now realize that submitting to the right place is just as important as the writing of it maybe even more important because if you write something fabulous and no one ever sees it then who cares.

So I start my search by finding out who the top press release web sites:

prweb.com
prnewswire.com
prnewsnow.com

Of course all these cost to submit.  So of course being the frugal person that I am I decide to look for free press release distribution.  So I start my search with seochat.com to find out what maybe someone knows that I do not know.  I come across 2 lists of free press release submissions.  I will show part of one list :

http://www.afly.com
http://www.afreego.com
http://www.baygo.com/press
http://www.betanews.com
http://www.bizeurope.com/pressrelease.htm
http://www.worldcasinodirectory.com/press-release.htm
http://www.downloadjunction.com/submit_press_release
http://www.express-press-release.com

After going through these I felt the pressure that should not come from submitting a press release, so I narrowed my search to "Top Press Release Submitters"  and I found this article.

http://www.11amdesign.com/faq/index.php?sid=880316&lang=en&action=artikel&cat=26&id=1212&artlang=en

This list was based on 2 factors by Gary Logsdon on July 21, 2007:

1. Search Engine Friendliness
2. Circulation

This now became my starting point for finding the best free press release web sites.  Just so you know I will quote from Gary what these factors represent.

"Search Engine Friendliness - One important factor of a prevailing press release campaign is to gather backlinks and under anchor text, if possible. Since most press release sites do not allow backlinks, a notation has been made to the ones that do.

Circulation - The second important factor of the press release is getting your message to reach a widespread audience. Since some press release websites are visited by thousands of webmasters everyday, a notation has been made to the ones that do."

URL of Press Release Submitter
Search Engine Friendliness
Circulation
http://www.press-base.com/  
Yes
http://www.prfree.com/  
Yes
http://www.prweb.com/  
Yes
http://www.i-newswire.com/
Yes
 
http://www.pr.com/
Yes
 
http://www.1888pressrelease.com/
Yes
 
http://www.przoom.com/
Yes
 
http://www.freepressreleases.co.uk/
Yes
 
http://www.free-news-release.com/
Yes
 
http://www.prleap.com/
Yes
Yes

So according to the data  prleap.com would be the best choice.  And according to its web site it does tell you that you that more than likely will get your release online even in Google news if you pay the $50 Newswire Distribution fee.  But even you go the free route prleap.com, who have been around since 2003, press releases generally get included for FREE into Google News, Google, Yahoo Search, MSN, MSN Newsbot (UK) Moreover, Ask Jeeves, Teoma, News Now and many other leading sites.

Note: PRweb.com does guarantee your press release into 5 targeted industries and 2 metropolitan areas for $80 including Google and Yahoo news.

Now of course I need to submit and test to find out who does what they say and it goes where they say it goes.  Will let you know the results when they are in.

Well this is what I come up with so far but search continues to find the best places to submit to so if you happen to have a better place then please share and end my madness.

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