Search Engine Optimization SEO Blog

Social media and SEO

January 12, 2015 on 12:35 pm | In Social Media Marketing | No Comments
by James Stacy Jones

Social media has totally transformed the way that we see the world. Without social media websites, we would have almost no idea what was going on in the world, what our friends were doing, what celebrities were wearing, and what trends were hot around the globe. It has made our world a little smaller, but certainly a lot more friendlier.

And there is absolutely no reason why you cannot bring SEO into the social media that your company uses. After all, the majority of your target market will almost certainly use some sort of social media or another. The best way to find customers is to go where they already are.

There is no magical formula for using SEO through social media; it is all about engaging the interest of your audience, and drawing them back to your company website. Once they are there, the hard part is over.

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YouTube and SEO

January 6, 2015 on 9:31 am | In Social Media Marketing | No Comments
by James Stacy Jones

If there is one website that people struggle to use SEO in, it is YouTube. The main problem is immediately obvious: the majority of YouTube is not about words, but instead about videos! It therefore seems completely impossible to bring in your company's SEO keywords into YouTube.

However, it is not. What many people forget about YouTube is that you actually see many more words than you realise. Whether it is the description of the channel, the tags and description of the video, or the countless comments underneath, there are many opportunities to use your SEO skills. You just need to notice them.

Of course, the important thing here is to only use SEO words that relate to the video. If you forcibly include keywords that obviously do not belong there, then viewers will just get irritated, and move on to the next video.

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Making SEO a part of your writing

December 30, 2014 on 9:29 am | In Search Engine Optimization | No Comments
by James Stacy Jones

There are many people that struggle to make SEO keywords and key phrases a normal part of their writing. For them, it feels a little bit too false to keep trying to include a particular word within what they are writing about. But there is one way to ensure that this is not a problem.

You need to go over your SEO keywords, and make sure that they really represent you as a company and as a brand. You may find that the ones that you have the most difficulty with including do not really advertise your products very well. If that is the case, then you should stop using them.

You should really only be using SEO to enhance your writing, not to control it! Every couple of months, go through your keywords, and take out any that are no longer working for you, and choose some new ones.


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Facebook and SEO

December 23, 2014 on 9:27 am | In Social Media Marketing | No Comments
by James Stacy Jones

Facebook has changed an awful lot since it was first released all those years ago, and many of us wouldn't even recognise the original version if we saw it. The main difference now of course is that it is getting easier and easier for companies to advertise themselves on Facebook, and you can do this through SEO in two ways.

Firstly, you can buy adverts that will appear in the side bar. Facebook will analyse the sorts of things that a user likes, and if your company provides them, then your adverts will appear on their screens. It is a great way to directly reach your target market, and it is all through SEO keywords.

Secondly, you can set up your own Facebook page for your company. Here you will be able to post links to your best selling products, your company blog, and even engage with people. SEO keywords here will attract readers to your company website. Job done.


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Twitter and SEO

December 16, 2014 on 9:24 am | In Search Engine Marketing | No Comments
by James Stacy Jones

Twitter is a great form of social media, and it is a fantastic way to broadcast short messages about your company, and about your products or services. However, there is also an easy way to harness Twitter through SEO, giving you even more chance of attracting customers.

All you need to do is to transform your everyday keywords into hashtags. Hashtags are literally just keywords with the hashtag symbol in front of them: for example, bargain would become #bargain and best value would become #bestvalue.

The great thing about hashtags on Twitter is that users can search for them! That means that people looking for great value will be able to easily find you. So if you are a jewellery company, you can be found if you tweet with the keyword hashtags #jewellery #bargain. Before you know it, you will get tonnes of new customers going to your website.


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Learning how to use SEO in company blogs

December 9, 2014 on 9:21 am | In Search Engine Optimization | No Comments
by James Stacy Jones

If you want to use more SEO in your company blogs, you will first need to work out which keywords and key phrases you need to ensure that you are using. Think about your target audience: what sort of search terms are they likely to put into Google to try to find you?

You will now need to bring those keywords and key phrases into the content of your company blogs totally naturally. If it looks as though you are trying too hard, the search engines will think you are a spammer, and actually prevent people from finding you!

That is why you should always go on the side of caution, and use slightly fewer keywords than you think you should. That way, the search engines will love your content, and your company blog will start to receive hits all over the place!


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What is the difference between SEO and stuffing?

December 2, 2014 on 9:03 am | In Search Engine Optimization | No Comments
by James Stacy Jones

Many people know that SEO is important – but they often hear about stuffing, or keyword stuffing, and wonder what on earth the difference is. They are actually very similar, but the key difference is that search engines like one, and hate the other. If you have the good one, they will bump your website up their rankings, making it a lot easier for people to see; if you have the bad one, they will try to ensure that absolutely no one views your website.

Pretty important to know which is which, right! Well, SEO is the good one. It demonstrates to a search engine that you are writing content about a particular topic that their searchers could be interested in. Stuffing, on the other hand, or keyword stuffing as it is also known, is not about writing interesting things, but just trying to get as many keywords on one page as possible. That means that the sentences often don't make any sense!

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From Houston, Texas: What’s the Difference between Organic SEO or Pay-Per-Click?

August 15, 2012 on 8:20 am | In Web Design, Search Engine Optimization | No Comments
by Wesley Padgett

Both Organic SEO (Organic) and Pay-Per-Click (PPC) are after the same goal:   to get more people in Houston, Texas and beyond to visit your website. Organic Search Engine Optimization (SEO) is the process of making your website more prominent in search engine results using specific targeted keywords. 

•Organic is free.

•Organic results will appear long after the work is done.

•80% percent of Houston, Texas online searchers will click on an Organic result before they click on a PPC listing.

PPC is paid advertising.   Your website may appear as “Sponsored Search Results” or “Ads Related to…” 

•The PPC sites are listed above the Organic websites.

•The results are much more immediate with PPC.  Pay today from your Houston, Texas office and see results tomorrow.  You have complete control over the specific keywords you’re using because you’re bidding on specific keyword phrases.  You can also change your results at any time.  This is when you want to change how your sponsored ad appears.  The results are immediate.

•PPC search engine listings will not be available once you stop making the payments.

To insure you make the right Search Engine Optimization choices, engage Magnetiks Search Marketing located near Houston, Texas. 

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Keywords – The Key to SEO Success in The Woodlands, Texas

August 10, 2012 on 9:17 am | In Web Design, Search Engine Optimization | No Comments
by Wesley Padgett

The keywords you choose to target can make or break an entire Search Engine Optimization (SEO ) campaign. The two most important factors in choosing your site’s keywords are the age of a website and the behavioral characteristics of your company’s target market.  Located in The Woodlands, TX area, Magnetiks Search  Marketing will work closely with you to extract the best possible SEO keyword combinations. 

Site age:  For the best search engine optimization, keep the text in your site and your keywords current – especially if your service or product follows popular trends in The Woodlands, Texas.  Can you imagine wanting to add customers to your home remodeling business and still using “Formica” as a keyword?

Customer characteristics:  Your keywords must “speak the same language" as your potential visitors. In other words, you need to know how people in The Woodlands, Texas are searching for the products, services or information that you offer.  That way you will make it easy for them to find you, and your site will rank above your competitors’ websites.

 If your business doesn’t successfully apply SEO strategies, your customers will go to your competitors’ websites instead of yours.  SEO helps search engines recognize your relevance to specific keywords that people search for online. The process includes researching keywords, creating content and building links to make sure your website is visible in the search engines.  Well executed SEO results in a significant increase in traffic and a big Return On Investment.  That’s why your business in The Woodlands, Texas should engage Magnetiks Search Marketing, an extremely competent SEO Marketing firm, to assist you. 

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Search Engine Spiders

August 1, 2011 on 12:01 pm | In Search Engine Optimization | No Comments
by James Stacy Jones

The internet is being scanned, crawled, and indexed by thousands of different “spiders” all the time.  Some of these “spiders” are there to find things like new pages, updates to old pages, and check out your sites keywords.  

Now you may wonder what are these spiders? Spiders are automated scripts and algorithms that are setup to scan, sweep, and record various areas of the internet. Search engines have their own spiders that monitor and scan the web all the time, finding new properties to index into their search results

We here at Magnetiks Search Marketing are trained to boost your sites ranking by giving the spiders what they need. To learn more about this, or use our SEO services call (281) 362-9855

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